Institute Name : CBS International Business School
Course Name : Bachelor in International Marketing management
Course Type : Undergraduate
Education Level : 4,5,6
Duration : 3 Years
Method of Delivery : Classroom
Pre Requirements : High School Diploma, ~IELTS 6.0
Language Level : B2
Visa Type : 32
Application Fee :
Academic Deposit :
Fees : Euro 5370 per semester Semester
Intakes : September
Course Description :
Theoretically, the best product or the most attractive service should have no trouble succeeding on the market. Practically, however, the marketing is often decisive. Why is a particular detergent the market leader? Why does one business software company have fans and others just customers? Marketing is an art. And a science. The Marketing Management studies at CBS will teach you marketing from the ground up. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also need to master customer loyalty, procurement marketing, and personnel marketing.
Your Marketing Management studies at CBS is a specialisation within the International Business programme. Instruction is held in English. In semesters 3 through 6, you will get to know the whole marketing spectrum. Knowledge about consumer behaviour and the management of customer relations as well as company communication forms the basis. In this way you are already prepared for a business project by the fourth semester: You will tackle a real task or work on a case study – and present your results at the end. Presenting ideas and results is one of the essential tools for your future career.
Every company wants to attract and retain customer while also aiming to ensure a good relationship with suppliers, employees, applicants, investors and the general public. Managing these relationships is a task for marketing managers. And all disciplines are quite different. Those like online advertising and shop optimization can be measured very quickly and easily, while others such as sponsorship and pure image advertising have an indirect impact. You will find out which goals are achievable with which measures. You will also learn about the latest marketing trends such as social commerce, marketing automation and the opportunities of the internet of things.
In marketing and sales, there are a lot of set screws, whose adjustment affects a business’s success. Which channels and what kinds of messages make sales happen? Which measures are inefficient? How is data best utilized? Your marketing management studies enable you to tackle challenges holistically. This is valuable knowledge that will benefit your future employer. And, of course, you as well.
Today, marketing is international. In corporate headquarters, the focus is placed on global advertising campaigns, and marketing strategies are developed accordingly. Experts are needed who not only understand the world of marketing but also display intercultural competence. This is the advantage of the International Business studies at CBS: in addition to the instruction in English, plus an elective foreign language and classmates from around the world, a semester abroad at one of our partner universities is included as well where you will learn a different view of customer relationships. For example, the USA, the pioneer country for most marketing trends. You also have a compulsory internship with a company. How about a company abroad or in the international marketing department of a German company? Our Career Service supports you in finding an exciting internship in Germany or abroad with a renowned company!
Several practical phases are integrated into the curriculum of the International Marketing Management Bachelor's Degree so that you can optimally prepare yourself for the job market and get to know various aspects of different industries during your studies. For example, you will work on complex issues in a joint business project with corporate partners or will practice your acquired theoretical knowledge in our Business Simulation Game.
In addition, our soft skills courses teach you how to lead teams and communicate effectively with your fellow students at all levels of the hierarchy. Whether in a job interview or at an important final presentation - a confident appearance is the sum of your experience and targeted training in which you can improve your skills. with convincing charisma and rhetoric, you will always be successful in your working life.
As a graduate of the marketing management programme, you have the opportunity to enter the brand management of large consumer goods manufacturers, for example, where marketing is practically the most important department. You will have plenty of responsibility early on and can leverage this as a springboard to start your career. If you find that complex strategies along the entire value chain are what interest you, a globally networked, medium-sized company will be an interesting employer. Or you can focus on the analytical side of marketing and become a sought-after digital expert.