BA Marketing Communication
course Name

Institute Name : SRH University of Applied Sciences

Course Name : BA Marketing Communication

Course Type : Undergraduate

Education Level : 4,5,6

Duration : 3 years full time plus 6 months Internship

Method of Delivery : Classroom

Pre Requirements : High school Diploma, IELTS 6.0

Language Level : B2

Visa Type : 25

Application Fee : Euro 900

Academic Deposit :

Fees : Euro 4500 per semester Semester

Intakes : September

Course Description :

Research consumer motivation and behaviour. Effectively position brands and products. Develop campaigns and rethink advertising. Take a strategic approach and get creative. The B.A. Marketing Communication helps you realise your goals.


What you will learn

Our B.A. Marketing Communication centres on creating strong messages in a digitalised world. Analyse markets and develop creative concepts for companies, brands and products. Understand all parties involved in the process and learn about their individual goals in order to develop professional communication strategies.

To successfully implement communication strategies, you’ll explore different target groups and their preferences regarding new offers and campaigns in our in-house market research lab.


Our innovative approach that pays off

Our B.A. Marketing Communication degree serves as a professional foundation for immediate employment. You can work as a freelancer or as an employee in advertising, PR, event, sponsoring, and media agencies, at commercial enterprises, in media as well as in social and cultural institutions.

In addition, the internationally-recognised Bachelor of Arts degree gives you access to numerous postgraduate and master's programmes in Germany and abroad.

Potential job profiles:

  • Strategic planner
  • Account manager
  • Brand consultant
  • Marketing manager
  • Conceptionist
  • Social media manager
  • PR consultant

7 Semesters. first semester includes:

  • Business Administration (basic economic theories + models)5
  • Marketing I (business models, marketing management)5
  • Campaign Planning (communication instruments for media plan + budget)5
  • Communication Sciences (models + research)5
  • Communication Strategy (briefing + positioning)5
  • Consumer + Advertising Psychology (perception + activation, motivation + attitude)5


Our requirements

Admission requirements vary according to the educational background and citizenship of all applicants. Our admission requirements are in accordance with German legal stipulations.

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • Proof of English language proficiency
  • CV
  • Copy of your identity card or passport
  • Written analysis of advertising measures


Your tuition fees

As a state-recognised, private university, SRH Berlin University of Applied Sciences is financed by tuition fees. This revenue goes towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • EUR 650 / month (Citizenship EU/EEA incl. Switzerland, Western Balkans)
  • EUR 4,500 / semester (Citizenship non-EU/non-EEA)

Enrolment fee

  • EUR 500 (Citizenship EU/EEA incl. Western Balkans, Switzerland)
  • EUR 900 (Citizenship non-EU/non-EEA)